Do You Really Want to Get Published? Write for Trade Magazines!

Have you been repeatedly snubbed by consumer magazines? Do you have little to show for your research and querying efforts other than a folder of form rejection letters? If your writing dream includes earning a halfway decent to excellent income writing magazine articles, there are editors at thousands and thousands of publications worldwide who would open their doors (and their wallets) to work with you. You've probably never heard of most of them, but they have loyal readerships. They're called "trade magazines."

Trade magazines are periodicals that are published for and read by members of specific trade groups, occupations, and/or persons involved in particular types of business. From nurses to building contractors, electrical engineers to restaurant owners, there's a magazine (and sometimes several) that is produced with their interests, needs and issues in mind. Most are available by subscription only, or as a premium for membership in an organization or association. They range from award-winning glossies to modest, staple-bound publications.

And many of them would love to hear from, and work with, reliable writers. Moreover, most of them pay--some of them, very well.

But how do you get started writing for trade magazines? What qualifications do you need to write for them, what types of articles do they need, and where do you find them? Let's look at each of these questions separately.

1. Getting Started

My personal experience in writing for trade magazines came after examining my own career background. What did I know about, what jobs had I held, with what industries was I familiar? I listed everything, from my high school and college job as a supermarket cashier to my experiences as a trainer and supervisor. I then decided to focus initially on the occupation that most interested me, supervision, and began to brainstorm article ideas and search for potential markets revolved around that.

This isn't the only way to break into writing for trades, however. Are there occupations or businesses you would love to learn and write about, but have no work experience in? Do you know people who do them, or could you go through a local Chamber of Commerce or trade association chapter to meet such people? You can also conduct a search for professionals in nearly every field online, via such sites as http://www2.profnet.com or http://www.experts.com (typing "find an expert" into the Google search box will provide you with a plethora of similar sites).

Once you find your "experts," ask questions and listen. What are their work days like? What tools and skills do they use to do their job? What challenges do they face? What would make their jobs easier, faster, of higher quality, and/or more cost effective? What kinds of information, products or services would make them more successful? The answers to these questions will lead you to all sorts of possible article ideas.

2. What qualifications do you need to write for trade magazines?

While it may help immensely to have an education or background in a particular trade or industry to break into writing for its trade magazines, it's not essential. As with querying consumer magazines, showing that you have done, or can do, research on the topic, and mentioning the sources you'll tap when writing the actual article, will go a long way in piquing an editor's interest.

3. What types of articles do trade magazines carry?

Except for the fact that trade publications have a narrower focus than their consumer cousins, the types of articles they carry fall into familiar categories:


news items specific to the magazine's occupation or industry focus

products and trends

how-to articles

personal/professional experience articles (e.g., case histories, company and professional profiles, etc.)
As stated above, use your own experience as a springboard or your interviews with people in the field to generate article ideas appropriate to the magazine's readership that you are targeting.

4. Where can you find or learn about available trade magazines?

You can obtain fre^e one-year subscriptions to hundreds of different trade magazines at TradePub (http://i.nl03.net/ltr0/? _m=01.009i.2f.mfm.2f ). From "Today's Chemist at Work" to "Poultry International," from "Beverage World" to "Diesel Progress," you'll find a bountiful garden of potential markets that can keep you in writing business for years to come.

You'll also find Kendall Hanson's book, "Writing for Trade Magazines" (http://tinyurl.com/yqher) enormously helpful. In it, he includes information on many of the major publishers in the trade magazine industry, as well as many additional tips on breaking in.

Finally, just keep your eyes and ears open--trade magazines lie in waiting rooms everywhere, from doctor's offices to automobile repair shops. And don't hesitate to ask your friendly neighborhood plumber, hair stylist, CEO, salesperson or pet shop owner if they receive any magazines specific to their industries, and whether or not they have back copies they could lend to you.

While writing for "Aqua" (the pool and spa trade magazine), "Equipment Today" or "Sign Builder Illustrated" may not sound as glamorous as getting published in, say, "Glamour," you'll find these markets immensely more accommodating, their editors more accessible, and the bylines and paychecks satisfying. Plus, you can always use your clips to make the leap into better known magazines, or re-slant your trade articles for consumer publications.

No matter how you look at it, writing for trade magazines is an excellent way to get published, and get paid for your writing.

Don't Miss These 10 Must Know Facts About Promoting Your Website with Article Writing

Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week. Fresh, unique ideas are always attractive, and ezine authors don't mind publishing others work, (along with a complete research box, (THIS IS YOUR AD) as well.

If you can learn and excel with this kind of content writing, you can win in two areas. Promoting your own site, or writing content for others site owners and earning dollars as a ghostwriter.

I have been writing and promoting on the web for over 3 years. Here are the tips I find most important to a beginning --article for promoting-- writer.

Articles should be short enough to read in less than 5 minutes.

Ideally they should be between 300 and 600 words (an average page in a printed novel is about 300 words).

Top 10, or 7, (the number isn't that important) Tips on (your subject) are great attention grabbers for articles to promote your website.

Write in short paragraphs, forget what you learned about in English class, if a paragraph is long, find a good point where you can cut it and put an extra line break. Browsing for content, readers are more likely to stick with reading something the eye can easily skim from top to end. (Notice with this article, I have added spaces between each bullet in this list :o)

If your article is long, break it into 2 or 3 parts. For a real web traffic puller, and list building technique, request them to sign up for an autoresponder version to receive 2nd or 3rd part. (be sure to give them opt-out options when you do it this way)

Here is a mistake I see many online authors' making. Don't use huge big vocabulary. You are not writing a thesis, or essay for school. Write so that someone with a 8th grade education could easily read it. Don't try to impress with large vocabulary words, you will lose readers, who feel your writing is condesending to them. (See, how many do you think I may have lost using condesending?

Try to write with passion. Put feeling into your words. Pull in as many of the five senses, experience stories, as you can. For an example of this, read this article. Articles should educate, entertain or inform. Imagine how popular your article will be if it does all three.

Make sure your article is well formatted. You can post it at a site like ezinearticles.com and use their ("get this article page" to get your article in different formats, both text and html.) This sites also allow you to input your own personalized summary, and keywords, which allows webmasters to find them and use them as well.

Set a goal to publish a certain number of articles per week to a certain number of database sites.

It is easy to find sites to submit your articles too. Just go to google, type in articles, then, scroll to the bottom of the page. You will find a button which says, search within results.

With this search button type in "free articles" or "free content" or "free to republish" and you will find several submission sites. You can also type "article submission directories"

I have set a goal to do five things each day toward promotion. Each persons goals will be different, but remember, to be effective you must write new content and promote on a consistent basis.

However, if you have a good article, it will also duplicate itself quickly and spread across the web like a forest fire out of control!

You can optimize your article to get the exact keyword density for search engines, but that could fill another whole article. For your main keyword, try to use it about 7-10 times throughout the whole page. This article's goal is to find article writer-promoter, webmasters to list their articles at my new article database.

Don’t Lose Your Article Back Links

You heard writing articles is a great way to drive traffic to your site. So you have written several articles and posted them to dozens of article sites. Then you sit back and wait for the avalanche of traffic. And wait. Nothing is happening. What’s the deal?

The deal is depending on where your article gets republished your links may not be “live”. Writing articles and posting them is a great way to drive traffic to your site. Search engines love it and if done correctly it will help drive new visitors to your site and get you listed higher in the search engines. The problem comes when article writers and authors and publishers don’t all follow the same rules. The main problems are:

1. Original article not formatted correctly
2. Article copied and pasted into new webpage without links
3. New publisher doesn’t make links live

Lets start with #1 “Original article not formatted correctly”. Not all article sites are the same. On some sites you can simply put in plain text and it will format it correctly, paragraphs will be correct and it will recognize http://www.yoursite.com as a live link. Some sites you may need to format it all in html. Sometimes the easiest way to do that is type your article in a web design program such as “Dreamweaver” and then view the source and copy and paste the code. If you don’t have access to such a program then you should learn a few basic html tags:


View the source of this page to see the html tags.


This is a “break” tag, The break tag is used when you want to end a line, but don't want to start a new paragraph. The break tag forces a line break wherever you place it, a very common tag and one that is recognized by most all article sites.


Bold anything you want in bold should go between these tags


italic anything you want in italic should go between these tags


http://www.yoursite.com--some sites will recognize this as a live link. Many will not! This is where you are going to lose your links! If your article is copied and pasted into another web page or ezine your link will not be clickable. Someone who really wants to go to your webpage can copy and paste it into their browser but it is alot easier if someone can just click on it! If it is not a clickable live link search engines will not follow it not matter how many times it is republished. Imangine your article being reprinted 1000 times, a potential of 1000 back links to your site but without it being a clickable link you won’t reap the benefits of those 1000 links. Your links to your sites should always be formatted this way:

YourWebSite

If you follow the correct html formating for links your website links will always be clickable. To learn more about html tags search google for "html tags"

2. Article copied and pasted into new webpage without links. Your article may be correctly formatted on the article site you posted to but when it is copied and pasted into a new webpage or ezine it may lose some of it’s formatting. Some of the better sites have a choice of “ezine ready”, this will display your article in the correct html formatting which makes it easier to copy and paste.

3. New publisher doesn’t make links live. All article sites have a policy that clearly states “you are free to republish the article as long as the links and author bio stays with the article” Some don’t realize your links are no longer live or don’t know to make them live. Others leave them off all together or don’t make them live on purpose. Not much you can do except write to the website owner and request they make them live. Some will comply, some won’t. Chalk it up to the cost of doing business. For everysite that doesn’t make your links live, 10 will.

Keep publishing! Writing articles and posting them across the internet is still a great way to drive traffic to your site. Content is king and website owners, and ezine publishers are hungry for fresh new original content.

Discover 3 Easy Ways to Promote Your Articles

Are you using these methods to promote your articles?

If not, you are missing out on some easy ways to get more traffic. Ways that require no additional work on your part once they are set up.

1. Fr*e Ebook

Compile all of your articles into a fr*e ebook and give it away.

Set it up on its own page. Include a description and a request form requiring people to enter their name and email address before they can download it. In this way, you can distribute your ebook and build a mailing list all at the same time.

Another idea is to offer your fr*e ebook to people who subscribe to your ezine. With the massive amount of ezines available on the Internet today, people more and more need a good incentive to subscribe to any particular one. Offering valuable fr*e information is the perfect way to snag subscribers.

You should also set up an autoresponder to use for updates to your ebook. Put this form on the ebook download page, on the front page of the ebook itself, or on both. As you write more articles, add them to your ebook and send an email out letting people on the updates list know that a new version is available.

Allow other people to give it away as well and you will create a viral traffic wave that can continue for years to come.

2. Fr*e Ecourse

Compile all of your articles into a fr*e ecourse and set it up on an autoresponder, one article per day. As with a fr*e ebook, put it on its own page with a description and request form.

Make sure that you include a removal link at the bottom of every single day of your ecourse. This will help prevent you becoming the victim of SP*M complaints.

3. Syndicate Your Articles

Website owners are always looking for ways to get fresh content for their sites. You can cash in on this need. All you have to do is provide the code snippet for them to use, then write articles to plug into the code. You can find free code for doing this at http://www.thesitewizard.com/netsyndic/index.shtml.

These three methods may seem easy, but start implementing them and you will experience a surge in traffic that will have your hit counters spinning. Get them set up and all that remains for you to do is write your articles and plug them in.

Comparing Publicity Submitting Articles Online, PressReleases, Book Signings, and Blogs

Comparing Publicity: Submitting Articles Online, PressReleases, Book Signings, and Blogs

Your audience online awaits information from you. That's why they visit Web sites related to their interest area. With that in mind, know that writing and submitting articles is the number one Online publicity and promotion game around.

You already know that a great Web site with a lot of content keeps pulling your visitors back for more information. Maybe you don't know that to get your targeted audience to your site, you need to spread your free, useful information around cyberspace.

That means to start and keep going a publicity campaign like I do.

Writing and Submitting Articles to Top Web Sites Works

1. Write 10-15 how to and other articles your audience will appreciate.

2. Leverage those to meet other audiences and focuses.

3. Gather 10-20 top web site addresses (URLs) that are in the top 20 through google or another search engine.

4. Search by submitting to your category such as "parents" a second word "submit articles."

5. Submit 2-3 articles at a time to each of these top 20 web sites and watch your numbers grow.

6. Delegate to an assistant to multiply results exponentially.

7. Google my name Judy Cullins to see these results later, watch your growth. Google your name.

Your coach's experience--Got on 1200 Web sites year one, on 4500 year two, 14,000 year three, 30,000 year four and this year over 123,000 other sites, growing 1000's each day. All with a link back to my site where people interested in writing, publishing, or promoting a book will come for even more information. This translates to over 3500 Web visitors each day. Targeted visitors! Consistent sales. From my results

Blogs May be Useful

Even when you create your blog you must also give useful, original information such as these articles. They are proven to do more than any other kind. You can also submit a customer questions and answer it. Update your information at least several times a week to boost your search engine placement. These offerings as with writing and submitting articles let people see you as the expert.

Submit Articles to Opt-In Ezines (no spam)

Submit these same articles to opt-in ezines. These are subscriber only, so you aren't considered spam. From 500 to over 30,000 subscribers in each ezine, you can multiple business results in these ezines. And, they are easy and fast to participate in. Once you get well known, watch your web site targeted traffic increase.

Press Releases May not Get to the Right Person

Let go of publicity and promotion that doesn't work. Like me you may stop submitting press releases to book editors. Even though I submitted over 150 press releases in a year, I only got a few feature stories. I did get some action, but little for the time and effort. If you do send a press release, put a 3-5 Tip blurb in it to make media editor more likely to publish it. They love short how to information just like the rest of us.

Submitting Copies of Your Book for Review

While this may work for some, it's a limited response. Yes, send a few review copies out to people such as MidWest Book Review who actually give them in a timely way. It's much easier getting testimonials from people who have used your service or read your book. They want to help you because they liked your book. They will even give testimonials from a partial read or experience. On the Internet-the playing field is even. You don't need gurus' opinions to say you are OK.

Book Signings May Work

If you love to speak and can speak well, by all means get out and share the good news. You may not get paid to speak, but selling at the back of the room can reward you. Or, people will like what they experience and use your business. The catch? Make sure you schedule 6 talks a month to get the maximum visibility and sales you want.

What Better Visibility Than the Web?

When the Internet reared its beautiful head, I dialed a local high school and hired a techie at low cost. With just the two of us, we put the easiest, cheapest, and fun PR campaign to work. We spend around 4-6 hours a week staying on top of this. When I Goggled my name today I was listed on 123,000 other Web sites with a link back to my site. That means sales.

Spend your publicity and promotion time on what works. What is easiest and fun. You want to spend time on doing what you can from your home office to reach your targeted audience Online who want and need your service or product.

Checklist for Writing Articles That Get Read

When writing articles for publication, it is important that you bear certain matters in mind. If you want to write a good article that stands a good chance of publication you need to take the following into consideration before, when you are in the process and after completion:

Have you formed a full idea on what you want to write about? Which subject? Which topic?

Do you know where or how to find facts or material for your article?

Have you collected sufficient raw facts/data for your article?

Have you considered the article’s audience / market? Will it interest or captivate your readers?

Does your article have a main idea and secondary ideas?

Have you written enough to give readers quality and credible information?

Does the article offer any new, refreshing and useful advice or ideas?

Are paragraphs short, well arranged and flow smoothly from each other? Are sentences short and well constructed? Is punctuation all right and there are no grammatical mistakes?

Is your article descriptive? Is it sensational, thought provoking, emotive or inspiring? Does it evoke happy memories, sadness or inspire readers to action?

Have you revised the article to flush out irrelevant ideas, strengthen your points and checked it for any errors?

Does your article content infringe any law? Copyright? Libel?

Has the article undergone rewriting through several drafts to polish it?

Does the article make sense?

Career Advice On Freelance Writing Jobs

Sometimes the freelance writing jobs available are those that no one wants. Or, they are those that new businesses are looking to fill. You will not find postings for the best jobs and employment because many of those jobs go to individuals who already have an established career or a good working relationship with those businesses. For those looking for career advice to find the best freelance writing jobs available, they can find a few things here that will help them get the experience they need or at least get a foot in the door.

The most important aspect of getting the jobs that you want is to present a well written portfolio. Any writer can create pieces of work to show to individuals who want a sample. You do not have to be commissioned to write, you can write just for the sake of filling your portfolio. Just remember to put the best of the best work you have in there.

Secondly, there are many types of freelance writing jobs available. Yes, it is not just the book or prized article that you should look for. Look for vacancies in smaller areas as well. This will help you to develop relationships in the field.

Strive to meet the client’s needs. This will mean that you meet deadlines. It will mean that you offer the best material you can. But, it needs to meet the client's specified requirements, not necessarily what you think they should be.

Be professional, and build a website. Most businesses these days are centered around their websites. Being professional means presenting yourself in the most appropriate way.

In any case, there can be be many freelance writing jobs available to you once you are in the know. When you learn how to write to your clients needs and meet those needs properly with each and every assignment that you do, employment will be available to you. To find the assignments to start with, you may have to present yourself outright. Simply always do so in a positive, professional manner.

Break in with Fillers: The Best Market for New Writers

Interested in breaking into writing or breaking into a new area? You can't go past writing fillers. Fillers are one of the most overlooked opportunities in the freelance writing world and offer one of the best opportunities for new writers.

Fillers Are In Demand

I've spoken to hundreds of editors and been told over and over again that fillers are the one thing they never get enough of. Most publications tend to publish more freelance fillers than they do freelance articles. Yet, they often receive 100 times more articles than fillers. This is a gap in the freelance market that you can take advantage of.

Fillers are a Great Place to Get Started

Many publications are careful about publishing feature articles from writers they don't know. Even if your article is good, an editor might decide not to publish you because they don't know you as a writer. This is especially true if you don't have a lot of experience or any clips. But even without experience or clips, most editors will consider a filler. In fact, many editors treat writing fillers as the testing ground to see if a writer can be relied on to write feature articles.

Here's what one editor had to say about fillers:

"One of the best ways to break in is to write fillers. It gives me a chance to start to build a relationship with a writer and see that I can trust them. Of all the freelancers I work with, over half started out writing fillers." - Margaret, Magazine Editor

So not only can writing fillers get you some clips, it also has the potential to turn into a long-term writing opportunity. Consider fillers a stepping stone to much bigger things.

The Smart Way to Write on Spec

Fillers are almost always submitted on spec. This means that you avoid the problem of having to query the publication and sell yourself as a writer, because your filler is doing the work for you and showing the editor your writing skill.

The big argument against writing on spec is that you spend your time writing pieces that might never sell. Fillers reduce this problem because they are short and take less time to write. So even if your filler doesn't sell, you haven't wasted as much time as you would have on a longer feature article. Fillers are also more flexible, with few publications having set guidelines for fillers. This means that a filler will often be suitable for more than market. So if it gets rejected once, it's not a waste of time. You can just send it to a new market, often without having to make any changes.

Fillers Rely on Information, Not Writer Qualifications

Fillers usually rely on information, not on the writer's qualifications. This means that you don't have to sell yourself when you submit fillers. Instead, the information you put in the filler sells it for you. This makes fillers a perfect option for writers lacking the experience or clips to sell themselves to an editor.

You Can Write a Lot of Them

Since fillers are short, you can write a lot of them and submit a lot of them. You could literally have hundreds of pieces out in the market for consideration in a short time. And if you write them well, you could have a lot of them published in a very short time. That means you can build a list of clips fast.

And one other benefit is that magazines don't have as limited a space for fillers as they do for feature articles. So if your filler gets accepted, it's likely to get published fast. The same isn't true for feature articles, where an accepted article will often be scheduled for an issue a year or two away. That's one more good reason why fillers are a great way to build clips fast.

Once you've got the clips, then you have a few more options. Until then, fillers are a great place to start.

And one final tip. Once you have the clips and start moving into feature articles, don't forget about fillers. As you're researching a feature, take note of interesting facts, trivia, or anecdotes you come across. These can make fillers and be an added bonus, bringing in some extra cash and some extra clips.

Break In With Fillers: The Best Market For New Writers

Interested in breaking into writing or breaking into a new area? You can’t go past writing fillers. Fillers are one of the most overlooked opportunities in the freelance writing world and offer one of the best opportunities for new writers.

Fillers Are In Demand

I’ve spoken to hundreds of editors and been told over and over again that fillers are the one thing they never get enough of. Most publications tend to publish more freelance fillers than they do freelance articles. Yet, they often receive 100 times more articles than fillers.

This is a gap in the freelance market that you can take advantage of.

Fillers are a Great Place to Get Started

Many publications are careful about publishing feature articles from writers they don’t know. Even if your article is good, an editor might decide not to publish you because they don’t know you as a writer. This is especially true if you don’t have a lot of experience or any clips.

But even without experience or clips, most editors will consider a filler. In fact, many editors treat writing fillers as the testing ground to see if a writer can be relied on to write feature articles.

Here’s what one editor had to say about fillers:

“One of the best ways to break in is to write fillers. It gives me a chance to start to build a relationship with a writer and see that I can trust them. Of all the freelancers I work with, over half started out writing fillers.” - Margaret, Magazine Editor

So not only can writing fillers get you some clips, it also has the potential to turn into a long-term writing opportunity. Consider fillers a stepping stone to much bigger things.

The Smart Way to Write on Spec

Fillers are almost always submitted on spec. This means that you avoid the problem of having to query the publication and sell yourself as a writer, because your filler is doing the work for you and showing the editor your writing skill.

The big argument against writing on spec is that you spend your time writing pieces that might never sell. Fillers reduce this problem because they are short and take less time to write. So even if your filler doesn’t sell, you haven’t wasted as much time as you would have on a longer feature article. Fillers are also more flexible, with few publications having set guidelines for fillers. This means that a filler will often be suitable for more than market. So if it gets rejected once, it’s not a waste of time. You can just send it to a new market, often without having to make any changes.

Fillers Rely on Information, Not Writer Qualifications

Fillers usually rely on information, not on the writer’s qualifications.

This means that you don’t have to sell yourself when you submit fillers. Instead, the information you put in the filler sells it for you.

This makes fillers a perfect option for writers lacking the experience or clips to sell themselves to an editor.

You Can Write a Lot of Them

Since fillers are short, you can write a lot of them and submit a lot of them. You could literally have hundreds of pieces out in the market for consideration in a short time. And if you write them well, you could have a lot of them published in a very short time. That means you can build a list of clips fast.

And one other benefit is that magazines don’t have as limited a space for fillers as they do for feature articles. So if your filler gets accepted, it’s likely to get published fast. The same isn’t true for feature articles, where an accepted article will often be scheduled for an issue a year or two away.

That’s one more good reason why fillers are a great way to build clips fast. Once you’ve got the clips, then you have a few more options. Until then, fillers are a great place to start.

And one final tip. Once you have the clips and start moving into feature articles, don’t forget about fillers. As you’re researching a feature, take note of interesting facts, trivia, or anecdotes you come across. These can make fillers and be an added bonus, bringing in some extra cash and some extra clips.

Blog Wars: Attack Of The Splogs

The engines, namely Google, are striking back at sploggers and their malevolent creations, the splogs. http://en.wikipedia.org/wiki/Splog

According to media reports Google has taken measures to impede those attempting to use its Blogger service to create and maintain fake blogs. http://www.marketingvox.com/archives/2005/10/24/google_trying_captcha_to_obstruct_sploggers/index.php

Blogger's official corporate blog mentioned the "spamalanche" that has search engines, blog search engines and net advertisers in a tizzy. http://buzz.blogger.com/

They are now working together to eliminate the economic incentive for splogs by identifying them at their source - by domain - and not indexing them.

Can CAPTCHA Stop The Spamalanche?

The "CAPTCHA" test is a method by which automated programs that post or create blogs can be foiled--where the user is asked to type in a sequence of letters from a line that people can read, but computers can't decipher.

Blogger is currently working on ways to reduce false positives and ensure that once a blog with word verification has been established as legitimate, the blogger will no longer need to solve the CAPTCHA.

Why Create Splogs In The First Place?

Splogs generally fall into one of two categories, notes Mediapost: Link farms, which pack hundreds or even thousands of blogs with gibberish or recycled content, and contain multiple links to a particular Web site, which allow them to game Google's PageRank algorithm, creating artificially high organic search rankings; and spam blogs that simply recycle content with AdSense or other advertising on them in the hopes of making money from errant users clicking on the ads. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=35418

Splogs most often get their content by scraping - the process of sending an electronic copying bot to take everything it sees, recreating it on an unlimited number of instant documents, writes Jim Hedger. http://news.stepforth.com/blog/2005/10/splogs-scraping-adsense-fraud.php

Literally millions of instant sites have sprung up over the past twelve months, most of which are free-hosted Blogs, containing content scraped out from the original sites.

Why Splogs Are Evil

An article in the Wall Street Journal notes that the splogs are a big source of frustration for several search-engine start-ups that focus on blog searches, such as IceRocket.com LLC, Technorati Inc. and Feedster Inc. http://online.wsj.com/public/article/SB112968552226872712-h37m_YUT3BqCvLRfhl6rqzKObnE_20061019.html?mod=rss_free

Jim Hedger makes some excellent points about why splogs are a menace to genuine bloggers, notably that:

Splogs are content thieves and can cause honest webmasters to get caught up in technical and financial issues by losing search engine listings and advertising revenue

Splogs use up blogging resources, especially those of Blogger and Blogspot

Slogs clog up the search results with crappy and irrelevant sites.

Splogs devalue the legitimate uses of blogs as communications and marketing tools

Splogs might lead future blog readers or users away from the growing blogosphere.

Pete Blackshaw, chief marketing officer of Intelliseek, a firm that monitors and searches blog content, said that spam blogs make it harder to convince companies to blog. http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=35418

What Can You Do About Splogs?

It’s not just the engines that are fighting back. There are a few knights in shining armour out there, like Frank Gruber, a blogger in Chicago who became frustrated while encountering splogs in search engines, and recently launched a site called SplogReporter, reports the Wall Street Journal. http://www.splogreporter.com

SplogReporter lets anyone submit the Web address of a suspected splog. Gruber has created an index to rate how "spammy" a blog is, and is building a database of splogs that he may share with search engines.

Google engineer, Matt Cutts, provided tips on how to report spam to Google on his blog. http://www.mattcutts.com/blog/update-jagger-contacting-google/ Use his tips to report spam and do your bit to clean up the blogosphere.

I first wrote about spam-blogs here, and recommended that instead of using blogs for spam, marketers must focus on building content-rich sites and getting high-value links to them.

Don't restrict yourself to just the SEO benefits of blogging. Appreciate the value that blogs can add to your marketing and public relations strategy and use them the way they were meant to be used - as cutting-edge and "cool" tools for communicating with your target audience.

Benefits of Submitting Articles – 10 Reasons Why Free May Bring in the Bucks

Websites, Bloggers, Ezine Publishers all need content. All business need exposure and advertising. Writing artilcles to share your expertise with others can benefit in a number of ways even if you offer your articles freely.

1. Brand Yourself. You will brand your website, business and yourself . Make sure you include your name, business name, credentials, web site address and e-mail address in your resource box.

2. Gain credibility. You will become know as an expert on the topics you write about. Get an edge on your competion with a boost in credibilty.

3. Free advertising. This will broaden your advertising efforts in addition to yur normal advertising budget.

4. Get Published All Over The Web. Multiple visiting publishers to need free content for their websites, ezines, blogs and more.

5. Get Published in Offline Content. Some publishers may put your content in ebooks and so your advertising can multiply further.

6. Gain Trust. If when people read your article they like it, they will be more likely to buy your product or service increasing your profits.

7. Highlighted Exposure. A publisher may choose to place your article on their homepage or high traffic blog. Placement can increase credibility as well as exposure.

8. Long Term Advertising. Your article may end up in archives to ezine publications. Some subcribers like to read back issues before subscribing.

9. Multiply Income. You may get extra income from people who want to hire you to write other articles, books or even speak at seminars. This can be a great way to multiply your income.

10. Link Popularity! When publishers begin placing your article along with resource box on their websites you will start to raise your search engine rankings. The more links back to you site the more popular you are with the search engines. Start gaining all sorts of popularity today!

Article Writing Tips From Spongebob Squarepants

Wisdom can be found in the most unexpected places. Today, wisdom bubbled up from a pineapple under the sea. I suddenly realized that everything you’d want to know about writing articles for your website can be taught by SpongeBob SquarePants and his friends.

When you write for your newsletter, blog, or website, which character are you most like?

Squidward: Squidward is B-O-R-I-N-G. When writing articles, are you a Squidward? Do you just get the words down on paper or are you finding a fun twist to entertain your audience and keep them coming back for more? Take time to make your articles stand out from the thousands of other dull articles out there by including personal stories or just having fun while writing. For instance, this article could be entitled "How to Write a Good Article", but would it stand out from the hundreds of other articles about article writing? Probably not.

Mr. Krabs: This crustacean is focused on one thing and one thing only, making more and more and more money. Only a cartoon could actually have dollar signs drawn in his eyes. He thinks of no one, only how he can benefit. Are your articles focused on you or on the reader? Are you providing information or do you have blinders on, thinking only about how you can make money from the article you are writing? If your article reads like an ad or is self-serving or full of affiliate links, you might write like Mr. Krabs.

Patrick: SpongeBob’s best friend, the starfish, has a good heart, but isn't the brightest creature in the sea. Do your articles make you sound like an expert? Are you providing valuable content or just pushing out sloppy articles as fast as you can? Always double check for typos and grammatical errors. If you're challenged by spelling and grammar, hire a Virtual Assistant or Copywriter to proofread and submit your article for you. Or slow down, set your article aside for a day and then reread it before you click the “submit” button.

Plankton: The smallest creature in the sea is also the sneakiest. He’ll do anything and hurt anyone to steal someone else’s work (the Krabby Pattie secret formula). Write your own material. Don’t be Plankton. Don’t copy and paste someone else’s work, edit it, and try to pass it off as your own. You will be caught, and it just isn’t worth it. Take the same amount of effort and work on your own thoughts and ideas. Plankton never gets away with his schemes, either. He’s on Plan “Z” and is still pathetically failing at his attempts to steal the secret formula.

SpongeBob: This little guy always tries to do the right thing, and is a hard worker. He may not always end up getting the results he hoped for, but he bounces back and tackles his work with a renewed vigor. SpongeBob works very hard, he's a good friend, he always thinks of others, and tries to have fun no matter what he is faced with. Hardworking, friendly SpongeBob is the guy to be when writing articles.

Although this is a silly lesson in article writing, I hope you'll remember the important messages our underwater friends have taught us.

1. Be entertaining. Not boring.

2. Write articles to help others, not with dollar signs in your eyes.

3. Proofread your articles carefully, and provide valuable information.

4. Write your own material. Don’t copy others.

5. Be a SpongeBob! Hard work and persistence pay off.

Before you know it, you'll develop a following for having informative

Article Writing Tips

Tips when Writing Articles

Do you love to write? Do you want to put those writing skills to good use? Perhaps you want to see your name published whether it be in a newspaper, magazine, e-zine or other forms of publication. Here's 3 tips to start off your New Year.

1. Brainstorm

Once you've decided what your writing is going to be about, brainstorm. Think of a new angle for your article. For example: If you're writing for your local newspaper about an author, don't necessarily write only the obvious details. Is there something about this author that makes them unique? What is so great about the book they've written, can you tie it with a current news event and or holiday?

2. Removing the Fluff is a Must!

When writing a first draft, it's expected to h ave at least some fluff. Fluff is words, sentences, certain aspects of your article that don't necessarily add to your article. An example would be: “I had no energy. My energy had been sucked out of me” Now that's not the great example, but you get the point. A good way to tell if you ave fluff is to put your article away for a while. Why? Because wen you leave your article for a bit, the next time you look over you'll see aspects of your article popping out. Certain words, facts and excess information that could easily be removed for a smooth flowing article. 3 fast tips that also apply are:


Editing- Proof read your articles and remember to use your spell checker. Grammar and spelling mistakes can easily turn your editor away.

Simple Language Structuring- You may be an expert in your field, but for others reading about your topic for the first time, your content should be simple. Make sure your sentences aren't run-ons. Are you teaching something? Break down aspects of your article into steps. This will ensure your reader understands your topic better.

Be careful of the word “the”- “The” is a common word that sometimes is repeated too many times in the article, causing your article to become repetitious. Use “the” repeatedly if you're trying to make a point.
3. Passion

No, I'm not talking about romance. Passion and excitement in your article. The topic that you choose to write about should excite you. It should be something you enjoy, something you love. If it's a topic you're not truly interested if, it's going to show in your writing. Especially if it's an article that you put together in 5 or so minute. Use words to “pump” up your article, actions, appeal to one's senses if it's about cooking. Have the reader become excited and motivated if it's a teaching article.

Article Writing & Promotion...Your Fast Track To Sales & Profits.

Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable information, are highly sought after by newsletter publishers, magazines, ezines, etc.

It is a marketing truth that "Content Is King". Good, keyword rich, content is what drives online traffic through search engines and gives the visitor a reason to keep coming back to a website. This is often referred to as "sticky content". As a traffic-generation tool it is unsurpassed.

Webmasters and publication editors have an insatiable appetite for tightly written "niched" articles that are relevant to their web sites or publications themes.

This need is your opportunity...

An editor of an ezine, newsletter or magazine has a never-ending need for good content. Each issue they publish must be filled with useful, relevant content that will appeal to their readers or subscribers self-interest. A publication that cannot provide great content will not long survive.



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"An editor of an ezine, newsletter or magazine has a never-ending need for good content.



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By regularly supplying the media with well written articles, you build a never-ending supply of links and traffic to your own websites.

How?... Well, the secret is in the bio. Each article you submit for publication has your own "authors bio" that gives full attribution and links to your site. This is the payment you receive for having supplied the articles... it is a payment which gives you long-term dividends!

Not only will your article be presented to many thousands of subscribers initially... but those same articles (with your bio and links) will be archived on the publications websites. Those archived articles become fodder for search engines which not only provide on-going traffic to the publishing site... but to YOU as well. It is truly a Win/Win proposition.

NOT A WRITER?... NO PROBLEM...

There are countless freelance writers who will "ghost write" articles for you and... giving you the copyrights. I know of many well-known names in the industry who have articles plastered all over the internet...and they have never written a word themselves. I know this because I have written some of their articles. :-)

If you need such services try elance or do a Google search for "ghost writing" or "freelance writers". There are many highly educated, english speaking, foreign-based professionals who will write articles for very nominal fees.

OK... YOU HAVE AN ARTICLE... NOW WHAT?

Having a good article is only the first part of the equatiion... now you need to get the articles distributed to those editors and publications who will welcome your contribution... and publish your work.

There are three primary means of promoting your articles:

Article Directories
Article Announcment Lists
Your Internal List
Paid Distributiion Services & Software
Here is a breakdown of each... and a list of resources to get you started...

ARTICLE DIRECTORIES...

Article directories are websites which categorize and archive your articles... and promote them to editors and publishers. Most are free... but some are fee based. They all provide a submission system for you to provide your articles to them. In addition, most have their own internal list of editors and publishers that they announce your new article to.

TIP: The simple act of listing your articles in the directory archives will provide you instant incoming links to your website which could increase your site traffic and page ranks.

Here is a partial list of article directories. (Please note that companies go out of business occasionally and you may run into a link which no longer works

Article Writing: How To Use Your Chakra Energy To Write

The seven Chakras are the hidden energy centres in your body through which you receive, process and transmit life energies. They act as "energy transformers" and influencers of change.

Your thoughts, emotions or actions can either block or activate these hidden energy centres. In this article, I address ways to activate each of the Chakras to improve your article writing.

1. Base Chakra – the energy of existence

This energy source is associated with survival, self-preservation and security. The major blockages to activating the Base Chakra are "self-sabotage" or self-talk that is full of self-doubt. The real tragedy is that, unless you can manage these self-doubts, you cut yourself off from the other six sources of energy.

You can activate the Base Chakra by: * Confronting your doubts as self-sabotage and challenging them * Visualising your completed article and the sense of achievement you will experience with publication * Sharing your concerns with others who have been successful in article writing * Listening to your body and learning to release any tensions associated with article writing

2. Naval Chakra – the energy of activity

This source of energy is experienced as "excitement" and is associated with doing, movement, creativity and achievement. The major blockage to this energy source is inactivity brought on by procrastination and self-doubt.

You can activate the Naval Chakra by: * Checking out online forums and article directories for potential topics of interest to readers * Making notes on an article topic * Aiming for a rough first draft (do not let your perfectionist streak intervene!) * Trying "speed writing" - write what comes to mind without concern for grammar, sentence structure or spelling (helps to thwart perfectionism) * Taping your ideas - try using an audio tape to get ideas down

3. Solar Plexus Chakra – the energy of control

This energy is experienced as “clarity” and is associated with your sense of personal power and self control. The major blockage to this energy source is a lack of order through the absence of planning. You can tap into the energy of control by creating order, structure, form or guidance.

You can activate the Solar Plexus Chakra by: * Capturing potential article topics in a document or Excel file * Matching your task to your energy level – if you are a “morning person” do your creative writing in the morning and your related routine tasks at night * Capturing ideas on how to write articles and creating your own set of guidelines * Setting up documents on your computer with article headings and doing occasional “brain dumps” * Building your own list of preferred article directories for submission of articles (include submission URL and key requirements, eg. word length, format) * Establishing output targets and a routine for article writing

4. The Heart Chakra – the energy of community

This energy is experienced as “connection” - brought about by your relationships with others and by engaging them in collaborative activity. The major blockage to this energy source is “isolation” – cutting yourself off from supportive relationships.

You can engage the Heart Chakra by: * Participating in discussion forums focused on article writing * Developing a “learning partnership” with one other person for your mutual benefit * Connecting to other people through workshops and teleconferences * Sharing your article ideas with a “significant other” – your life partner, for example * Taking time out to be with your friends * Joining an action learning group devoted to article writing

5. The Throat Chakra – the energy of meaning

This energy is experienced as expression and is associated with metaphors, communication and beliefs. The blocks to this form of energy are unclear thinking and a lack of focus.

You can engage your Throat Chakra by: * Journaling to capture your thoughts and reflections * Drawing diagrams and flowcharts to clarify what you are trying to say in your writing * Developing concept maps to clarify the relationships amongst activities, ideas & principles * Using metaphors to create new perspectives and meanings

6. The Third Eye Chakra – the energy of integration

This energy is experienced as intuition and is associated with left and right brain, integration of male and female, wisdom and holistic approaches. One of the major blocks to this form of energy is “busyness” – incessant activity with no time for reflection.

You can engage your Third Eye Chakra by: * Undertaking creative activity – e.g. painting, drawing or writing poetry * Being still – getting in touch with nature and your own body * Taking a walk – physical activity provides a good balance for sitting and writing * Clearing the clutter from your desk and your life – a cluttered workspace can clutter your mind

7. The Crown Chakra – the energy of Spirit

This energy is experienced as transcendence and is associated with higher purpose, vision and higher consciousness. The major block to this energy is an obsession with Materialism.

You can embrace the Crown Chakra by: * Meditating – this helps you get in touch with your higher consciousness * Singing – helps you to find your deeper self * Revisiting your spiritual origins – this may be through prayer or participation in religious activities

The Chakras are interconnected and interdependent. They embrace the whole person – the irrational and rational, the intuitive and emotional, the pragmatic and the aesthetic and the material and spiritual.

Article Submitting: How To Study A Publisher’s Website

There are many websites that will host your articles on the Internet. Some small, some large, some with guidelines, some without, some support streams of topics, some have a limited focus, some charge a fee and some are free.

With so many places to post your articles how can you maximize distribution with the least amount of effort? You can do so by being selective. Post your articles only on sites that support your topic, have integrity, and have a win/win approach. Since no two websites are alike. Here are a few features to watch for when considering your articles for submission:

1. Search capabilities. When you are at the website is there a search feature visitors can use to find a certain topic? If the page or pages list articles one after the other down a long page readers will not get past the first 20 names. Actually they will not even read that many. Web viewers do not have the patience to scroll through rows of titles trying to find the right subject.

2. How user friendly is the website? If the article section is buried inside a website and you have difficulty figuring out how to submit your article you will want to consider submitting your articles to this site.

3. What is the purpose of the website? Is that purpose supportive of your article, topic, and purpose or detrimental? Is it a sales page just trying to drive up search engine optimization under false pretenses? don't be fooled there are many of them out there. Is the host of the website apparent or nonexistent? Can you find a phone number or location -- city, state or country?

4. Submission guidelines. Some websites stipulate a word count, minimum, maximum or range. If your article doesn't meet their word count stipulations your article will normally not get published. Take them seriously and take the time to read them. More importantly find a system to track these. I have a rating system I use with 1 being the perfect submission site on up to 15 being an absolutely no. I keep track of the no website sites so that when I'm looking for new sites I know which ones I have already reviewed.

Since website owners change, just as we do as we learn and grow with our skills, guidelines change occasionally as well. I recommend reviewing the guidelines either every three months or at least ever six. Some sites have gotten sneaky and post good guidelines and then change to "we have the copyright now" sites when you are least expecting it.

There are also a few sneaky submission sites that are counting on you not reading their guidelines. These sites stipulate in their guidelines that upon submission the author gives up their copyright on the article. Some are blatantly labeled while others are hidden inside obscure legalize.

Some sites stipulate that you give them permission to use your material in anything they print or publish. This means that they can accumulate articles on a certain subject, and this is their usual intention, put them together in an ebook and sell the ebook. While some of you will not mind this and consider it viral marketing there are some dangers in this. And this author knows because this has occurred to her materials before she became wise to the secret purpose.

5. Statistics. There are very few websites that provide reader statistics. I love the websites that tell me how many people read the article. I want to know if a particular topic is well read. Many sites prefer not to post reader statistics. I suspect it is because writers would see that there is a very low count and submitting their articles. Voting on the article is a nice feature, however, it is not really a vital statistic counter. Maybe 1 out of 10 to 15 views will someone take the time to vote. If the voting feature is remotely positioned viewers never know of its existence. Even if this feature is position well on the page -- above the article to let readers know its there and immediately below the article -- readers will rarely vote unless the article was awful.

Article Banks and Google Alerts Harness Your Publishing Power

Content is the currency fueling the Internet. Yet, article banks, repositories for authors to promote their content, are still the Internet’s best-kept secret.

I learned about article banks through a casual chat at a networking event. A few days later, I posted my first article, Five Secrets to Winning Book Proposals. What happened next made me a true believer in the marketing prowess of free content.

My website stats skyrocketed. In one day, I had 933 new visitors, 40 new newsletter subscribers and six client leads. The days and weeks that followed provided more encouraging results.

Previously, my cat Harvey was my only loyal visitor. His motivation for coming to the website was the heat generated from atop the computer’s monitor that displayed my homepage—cute—but not a business-building strategy. Articles provide a new level of expertise, consistency and ubiquitous Internet coverage for any business.

>From my experience, I found that placing an article in an article bank is like dropping a pebble in a pond. The energy expands the rings of influence. Five Secrets, now published in over 20 e-zines, still produces client leads and the occasional fan letter.

If I can do it, you can, too. Here are several tips for getting started with article banks.

With any marketing activity, you want to measure it effectiveness. Web statistics are important. Contact your host provider about receiving regular traffic reports. I suggest reviewing them on a monthly basis.

I also think it is important to track where articles appear. I suggest that your first step is to benchmark where you are today on the Internet by setting a Google Alert for your name or the name of your business. Every time your article is posted to a website by a third-party, Google will send you the link via email. This is a great way to track where you content appears on the web.

Step 1: Go to Google. On the search page, select MORE, this is located directly above the search box in the right-hand corner.

Step 2: Under Google services, the first service listed is ALERTS. It is marked by an alarm bell. Click ALERTS.

Step 3: You are now on the WELCOME TO GOOGLE ALERTS page. You can create an alert using the form given on this page. Alternatively, you can click the link MANAGE YOUR ACCOUNT that will allow you to create a free account in order to set multiple alerts.

Step 4: Set-up a Google Alert for your name. Be sure to put your name in quotation marks. (“Melissa Rosati”). Quotation marks instruct Google to only pull references where these two words appear together. Without the quotation marks, I would receive every generic MELISSA listed on the Internet.

Step 5: Select NEWS AND WEB. This command specifies that Google will search the eight billion pages on the web and will retrieve for you all of the pages where your name appears. You may choose to have Google report to you every day or once each week. Depending on your current web presence, Google will send you your first alert within one to two weeks. As your articles expand on the web, the alerts will come more frequently.

Step 6: Do a search for “article banks.” You’ll find banks that are free as well as sites that may offer promotion for a fee. Personally, I stick with the free sites and find them to be effective. Once you’ve selected an article bank, you may be able to specify that your article appears in more than one section. For example, Alumbo.com will allow you to choose up to 10 sections.

Every site will have its own submission guidelines. By accepting the submission terms, you agree that e-zines, newsletters or other content sites may reprint your article. Most article banks always state that a third-party must produce the article in its entirety and that your name and copyright notice must appear.

Each article bank expects that your submission will contain five key elements.

Headline: Help the reader solve a problem. People go to article banks to find a quick solution to a problem. Construct your headline as a question or in tip form—Five Secrets to Winning Book Proposals, for example.

Description: Make the article description one compelling sentence that addresses the problem.

Article Body: This is your core message. Remember, net readers need short paragraphs and short sentences. Reading is tough on the screen. Think—short and white space.

Subtitles: Include key words related to your topic. This gives your article more pizzazz with search engines.

Resource Box: By all means, highlight your expertise. Always say something like “To learn more, visit…..” This is how you drive traffic to your website.

Don’t let your cat be your only returning website visitor. When used consistently, article banks give you terrific exposure in short period on time and will keep working for you for months to come.

A Publisher’s Rant – Why I Hate Your First Paragraph

I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your first paragraph and what you can do about it.

A Biggie

First paragraphs are a huge issue with me. Better to have died a small child than get this one wrong. If you can get just this one thing right, your publication rates will go through the roof. Unfortunately, almost nobody does it correctly.

The entire issue comes down to meta tagging. When I create a page on a site for an article, I have to enter the meta title and meta description. Your headline is the meta title and your first paragraph should be the meta description. If your first paragraph doesn’t fit my meta description needs, I will blow by your articles like a debutante on Rodeo Drive with a new credit card. I don’t have time to re-write your masterpiece. Don’t make me.

Here is what I want:

1. No more than 38 words.

2. Preferably two sentences.

3. Your keywords in the first sentence.

Now, that seems easy enough, but none of you do it. Instead, you charge right into the body of your article and write these truly horrific 10 line first paragraphs. I HATE these. I will not publish you. I may decide to never look at your articles again.

Writing articles can be a challenge. Often, the best way is to just start writing. I have no problem with this approach. All I ask is that you write a two-sentence introduction after you have finished the article.

Scroll back up to the first paragraph of this article. What do you see? Three short sentences totaling 26 words. The keywords, “publisher” and “first paragraph” are contained within the three sentences. When I publish this article, I will copy the first paragraph and slam it into my meta description.

Wham! Bamn! I’m off to the next article.

This approach has a huge benefit for you as well. When I publish articles in this format on sites, the articles will appear high in the search rankings for Google, Yahoo and MSN. Put another way, you will be able to piggyback my high ranking sites and get your article in front of your target audience. This means traffic for both you and me, which should make us both happy.

The first paragraph is extremely important. I will look past crappy headlines and ungodly spelling errors if you write a good first paragraph. I am a lazy person. Make my job easy and you will benefit.

A Publisher’s Rant – Why I Hate Your Byline

I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the byline of your article and what you can do about it.



Bylines



The byline of an article is your chance to pimp your site and yourself. I don’t really care what you write. There only time I would forgo using an article because of the byline would be if you’re one of those people that writes seven or eight lines of text. Please try to keep it to three lines or less.



Something To Consider



If you’re writing articles, you undoubtedly know it is a great way to build the link count for a site. Assume you put two links in the byline of an article. Assume further that 60 sites publish your article. You have effectively generated 120 links for your site, a number that would take forever if you were pursuing reciprocal link trades.



Article links are also valued highly by search engines because they are inbound only links. In the “minds” of a search engine, inbound links are far more valuable than reciprocal links. Inbound links are interpreted as an indication the site in question has highly relevant information and should be ranked high in search engine results. If you don’t believe me, give some thought to the IRS.



The IRS has an excellent site covering every tax topic you could possible imagine. The IRS doesn’t link to anyone, yet it ranks at or near the top of the search rankings for practically every tax keyword phrase. Why? Roughly 971,000 sites link to the IRS. These sites include CPA firms, newspapers and so on. All of the links are inbound. Get it?



Keywords and Bylines



When writing your byline, don’t just blabber on about how great you are and so on. You are wasting the links when you do so. If you need an ego boost, go talk to yourself in front of a mirror. Instead, the byline should contain the keywords you emphasize on your site. If you do this, the search engines will associate the links with the keywords and move the appropriate pages of your site up in the rankings.



Assume you’ve written an e-book on how to lose weight and have a site. Assume further that your primary keyword phrase on the home page of your site is “how to lose weight”. Your byline should read something like:



“Halstatt is with http://www.domainname… - teaching people how to lose weight permanently. Dropping pounds is easy to do once you learn how to lose weight.”



You’ve now correlated your inbound link increases to the keyword phrase you are trying to get ranked under. Rankings are sure to follow if you keep pounding articles.



Unfortunately, most people write bylines such as:



“Halstatt was a fat slob until he had a moment of enlightenment after eating bad sushi. While spending a miserable night in the bathroom, he found that food poising was an effective way to regain his self-respect and get washboard abs. Visit http:www.domainname to read more.”



Do you see the difference? The first byline is going to move you up the search engine rankings quickly. The sushi byline isn’t going to help nearly as much. It doesn’t even include the correct keyword phrase!



Again, I rarely discard an article because of a byline unless it is over four lines. Many of you, however, could get better mileage out of yours.

A Publisher’s Rant – Why I Hate Your Articles

I’m a publisher for numerous sites. I HATE many of your articles. Here’s my rant and what you can do to change my mind.

Don’t Send Me Your Articles

First of all, don’t send me articles. I only take them from directories. The purpose of this article is to give you a better idea of what I’m looking for in articles. It is not to create an assault on my email account.

You’re Killing Me

Okay, "hate" is strong word and I probably shouldn’t use it. It is, however, the word that comes to mind when I blow an hour in an article directory trying to find usable articles!

As an Internet marketing firm, we beef up client sites by adding article content. This means I handle the article sections of more sites than I wish to admit. Because of this, I spend most of my time hunting for good articles. By "good articles," I am talking about articles that are formatted and arranged in a manner that makes them ready for publishing. I am NOT talking about what you write, just how you organize and format it.

Building article pages on sites is a tedious process. If dealing with your article is going to require me to make a lot of modifications, I will not publish it. More so, I will NEVER look at your articles again. Despite your captivating headline, I will simply bypass it as soon as I see your name. Whether you realize it or not, you have a reputation with webmasters, publishers and editors.

But I Need You

I hunt through article directories because I need your content. New content equals happy visitors for the sites I work on. With the exception of a few of you, however, I loath the very ground you walk on because you make my job miserable. Yes, miserable. The problem I have with your articles is you create them in a style and format that makes my teeth grind. Again, I am not talking about WHAT you write about, just HOW you put it together.

When I look for articles every two days, I am trying to find something I can slap onto the sites as quickly as possible. This means your article should be formatted to make meta tagging and hyperlinking as easy as humanly possible. Keep in mind that I am publishing hundreds of articles a day, not one or two. Time is at a premium. If you make the job easy for me, I will snap up articles as fast as you can post them.

Why Should You Care

You should care about my gripe because many of my peers feel the same way. When we get together, bitching about your articles is a popular subject. That hurts you from both a readership and link building perspective. You want to get publicity from your articles and we want to give it to you. Comply with our demands and we will paste you all over the net. Don’t and you can watch the proverbial tumbleweed continue to roll by your site.

Now, you’re probably thinking none of this applies to you. In truth, I suspect it applies to 90 percent of the authors publishing in directories. Yes, this is even true for the authors publishing hundreds of articles.

I am going to publish a series of articles on this subject all at once. These articles will cover in detail what I want to see in each section of your article. I pray that you will read them and ease the misery of all of us lowly publishers.

A Publisher’s Rant – Why I Hate Your Article Headlines

I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your headline and what you can do about it.

The Headline

There is a school of thought out there that your headline should be designed to captivate readers. In the real world, this is probably true. When I am looking for articles, it is not.

I want keywords front and center in an article headline. This may come as a shock, but I am using your articles as part of a search engine optimization effort on sites. With seo, the keywords always come first. ALWAYS!

Consider the following examples:

1. California Real Estate – The Secret to Making a Bundle

2. The Secret to Making a Bundle in California Real Estate

The first headline is by far the best. The keywords are front and center. I can easily turn this headline into a meta title for site page. More importantly, this tells me that you may be a writer that understands what I want. I am going to click through to your article and read it. If the rest of the article is done in the correct format, I am going to publish this article on my site AND I am going to add you name to my worthy authors list. When I need new articles, I will go out of my way to see if you have published anything new.

The second headline is a disaster. The keywords are at the end of the headline, which is terrible for search engine optimization purposes. This is a waste of my time and tells me to avoid your articles. If I can’t find enough articles with the proper headline, I may come back and read yours. Then again, I may not.

Captivating Headlines

Now you may be thinking you need a captivating headline because you want to capture as many readers as possible. You DO NOT. I’ve already done the job for you. My sites already have traffic. I am delivering the readers to your article. They will read it if it is on the site. Of course, you’ll have to put the keywords first to get my attention.

Writing a headline is a fairly simple process. So do it!

A Publisher’s Rant – Why I Hate The Body of Your Article

I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate the body of your article and what you can do about it.

You’re Giving Me A Headache

Let’s cut to the chase on this issue. I really don’t care what you write about. As long as it isn’t an overt sales pitch, knock yourself out. I am more interested in the format of the article, not your view or take on the subject matter. The readers on my sites may not like what you write, but that is your problem.

I do care about the flow and format of the body of your article. I strongly encourage you to have a point and stick to it. If another idea comes to mind half way through writing an article, turn it into a separate article. Don’t try to cram it all into one article.

One Sentence Paragraphs

Don’t. For the love of God, just don’t write these. The only time you should write a one sentence paragraph is if it is a narrative. Occasionally, you can write one for dramatic impact, but try to stay away from these.

Loooonggg Sentences

Even in our capitalist society, punctuation is free. This “.” is a period. The period is your friend. For some of you, it is a long lost friend.

Sentences should be relatively short. If you write articles through the stream of consciousness method, good for you. When the masterpiece is done, read it out loud to yourself. How does it sound? Perhaps you should do something with the 10-line sentence?

Linking In The Body

Why, why, why do you do this? I absolutely refuse to publish any article with links in the body. In truth, I don’t have anything against such links. My bitch is that you’re making me take extra steps to hyperlink the damn things when I publish them on sites. If you think I am going to spend extra time on your article, you’re wrong. Chant with me, “I will put all links in the byline.”

Spelling

Contrary to popular opinion, I don’t care if you misspell words. I can’t spell worth a damn and assume you can’t either. I will run your article through spell check programs. In fact, I’ll run them through two spell check programs. Spelling is not a big issue with me.

Body Headlines

Using headlines in the body of your article is a very good idea. I love them and will view you in a more favorable light. The only thing I ask is that you CAPITALIZE the first letter of each word. Remember, I am lazy.

The Last Paragraph

The last paragraph should summarize the point you made in the article. The last paragraph is not a place to put links, hints about your site or your biography. I will not publish your article if you do such things. You can cover all of these items in your byline.

When it comes to the body of your article, knock yourself out. Just keep in mind these pet peeves.

A Publisher’s Rant – A Checklist of Items

Assuming you’ve read my rants on articles, you may want a checklist of items to consider for future articles. I am at your service.

Checklist

This checklist is going to be short and to the point. Remember, I’m lazy. Go back and read the original article if you need more information.

1. Headlines – Keyword phrases should ALWAYS be the first words. No exceptions.

2. First Paragraph – No more than 38 words. Two to three short sentences with the keywords from your headline included near the beginning.

3. No one sentence paragraphs.

4. Cut up long sentences into shorter ones. If a sentence is over two lines, it can be cut down.

5. Linking In Article – Don’t. Just do it in the byline.

6. Body Headlines – Break up the article with headlines in the body. Just keep them short and capitalize the first letter of each word.

7. Last Paragraph – Sum up the point of your article. Don’t include links or a plea to go to your site. Use the byline for your begging. I do.

8. Bylines – Keep them under four lines. Try to include the keyword phrases you are using on your site. If you are linking to an internal page of the site, use the keywords on that page, not your home page.

Eight stinking guidelines. Is that too much to ask? I think not! Besides, I’ve already had laser surgery and can’t afford a second session of smelling my eyeballs smoke. Please follow them. If you do, I will publish your articles and so will others.

Despite the tone of these articles, I am trying to help you get more bang for your buck with your articles. Okay, I am also trying to make my life easier, but there isn’t any reason why we can’t both benefit. If you want to get published more often, follow these guidelines. Publishers, webmasters and editors will love you.

The again, I could be wrong.

Okay. Occasionally you can use one-sentence paragraphs.

A Newsletter Publisher's Main Task: Packaging Value Content

The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.

This might sound quick and easy, but it is not.

Publishing a quality newsletter is more than just cutting and pasting quality content into your newsletter. A quality newsletter is more than just the sum of its parts. The more the different sections in a newsletter support each other, the more benefits subscribers can get from it.

A quality newsletter makes sense out of the Internet chaos. A good newsletter editor understands the Internet big picture and is able to pick out relevant information which is packaged into one newsletter issue in a way that makes sense for its readers.

A poor quality newsletter is easily produced in less than 15 minutes of cutting and pasting quality content text. One issue of a good quality newsletter takes one day to produce - it might also select from the same content pool as the poor quality newsletter - but it takes more time in selecting the right combination of available free content for each issue.

Extremely high quality content, randomly aggregated into a newsletter makes a poor quality newsletter. Somewhat lower quality content, expertly packaged and organized make a high quality newsletter. Your editorial note (that introduces each newsletter issue), shows how much understanding and effort you put into this critically important step.

Publishing a quality newsletter is a creative process. It does not involve following three easy steps. Good editors will find this article packed with value, others will consider this article as utterly useless.

Quality newsletters gets edited by the most senior, experienced people in an organization, not on a rotational basis by anyone with some free time on their hands.

The following are some concepts that help a good newsletter editor in his or her task:

Integration: combine the value content of several experts in their fields into one newsletter issue. Each of these experts can only contribute expertise on their topics. However, when these standalone expert contributions are combined into one newsletter issue, all their contributions grow in value because it is part of a larger solution. Your newsletter subscribers can possibly get all your newsletter content easily elsewhere, but come to you because of the way you package and present it to them.

Position: by publishing a newsletter, you position yourself as the central point where they go to get quality Internet content, nicely packaged to address their exact needs.

Team: your newsletter will be more valuable if its content is produced by a team of people. This team of people consists of: guest article authors, contributors of tips, subscribers that provide questions and software products authors that ask you to review their software.

Benefits: your newsletter is only about providing benefits to its subscribers. The more value content you have the more benefits your subscribers get from you. Value content like: feature articles, guest articles, questions and answers, link to value resources, product reviews, your editorial comments, tips.

To summarize: you, as newsletter editor and publisher, use your newsletter to combine the content of your team of contributors into a logically-arranged, benefit-rich newsletter for your subscribers.

Your newsletter is benefit-rich when it is packed with useful, practical content that is directly relevant to the needs of your readers.

A newsletter is not benefit-rich only if it contains detailed, step-by-step articles.

A newsletter that helps its readers understand the bigger-picture meanings and implications of the Internet on a more philosophical level also has benefits. Such a newsletter should focus on educating its readership on how to apply their insight practically and on a daily basis to their business.

A newsletter that focus exclusively on step-by-step articles makes its readers work harder.

A newsletter that focus exclusively on philosophical, Internet bigger-picture visions make its readers think harder.

In my opinion, a combination of these approaches is best. Such a combination will make your readers work hard - smarter.

There are two main (opposite) approaches to packaging a quality content newsletter:

Your write all the content yourself ... very time-consuming.

You select and package content created by others ... the more practical and realistic approach.

Most editors choose a middle road where they contribute some original content and get the remainder of their content from other contributors.

If a good newsletter editor's main task is packaging value content, a good newsletter subscriber's task is to read, understand and ACT based on the insight the gain from this content. A good newsletter is your personalized to-do list for the week.

An Easy Way To Write Articles To Promote Your Biz

If you're not a born writer, a simple way to begin writing articles to promote your business is to write list articles.

Your list articles could be a top ten list or top seven list that deals with a specific subject.

You could also write up a list of tips that deals with a broad subject such as marketing or promotion, and then add a catchy headline or title to your list.

Your list article could be without an introduction or you could write up a few short sentences or paragraphs to lead into your new list article.

With your introduction, write just enough to get your readers interested in your article before going into your list.

Some tips that will help you to maximize the success of your list articles are:

1. Make each tip informative.

You could tell your reader the benefit of using your tip, go into detail about how to use your tip, or define how your tip works if you're writing about something that is new to your reader.

One tip could simply state the benefit of using your tip, or you could tell your reader the benefit of using your tip and also how to use your tip.

The key is to provide genuinely useful information to your reader. If you're able to do this, you'll be able to get your articles published and achieve long term promotion of your business.

2. Write for your target audience.

For example, if you wrote a manual on e-zine publishing you could write up a list of ten e-zine promotion tips.

3. Use lots of white space.

Your articles will look cleaner and more professional, and you'll be able to keep your readers, including your skim readers, interested in your article.

4. Vary the length of your sentences.

Use short and long sentences to get your points across.

For example, if you have two or three short sentences in a row, you could transform these short sentences into one compound sentence.

You could also make these short sentences into one compound sentence and one short sentence.

5. Write your articles as if you are writing to one person or even talking to that person.

Writing your articles in this way will help you to add your personality to your writing, and make it feel like you're speaking directly to your reader.

6. Use the active voice.

Using the active voice will make your writing more straightforward.

It will also help you to keep your list article from becoming uninteresting or confusing to your reader.

7. Go over your article for mistakes.

Many article writers, even though they write very informative articles, have a problem with spelling and grammar mistakes.

Because they're easily avoidable, making mistakes like this can make your writing seem amateurish and decrease your chances of getting your article published.

8. Leave your list article for a couple of days and then go over it again adding detail where it's needed and eliminating parts of your article that are unneeded.

Afterwards recheck your article for mistakes.

9. Read your article out loud.

By doing this, you'll be able to make your article read just like you speak.

You'll also be able to make changes to parts of your article that don't flow very well or that are unclear to your reader.

10. Have someone else read over your article after you're done.

You'll be able to get honest feedback for your article that will either tell you that you're article is really good or that your article needs some work.

If you're article needs some work, getting this feedback will help you to avoid making the mistake of promoting your article before it's ready to be published.

11. Promote your e-zine in your resource box.

Promoting your e-zine in your resource box will help you to successfully keep in contact with your readers and keep your marketing message on their minds.

In your resource box, have your readers visit your site to subscribe to your e-zine or have an email address (i.e., subscribe@yourdomain.com) that forwards emails to your subscription email.

Doing this will enable you to continue to get more subscribers from your list articles even if you decide to change list hosts or autoresponder services.

12. Promote your finished article.

Submit your article to article directories, article announcement lists, and also to e-zine publishers.

An Article about Articles

Everyone that publishes a newsletter or ezine knows that the "list" is the most important thing, if you want to be successful with any online venture. To build that list we are told to submit ads to other ezines, join as many ezines as is humanly possible to read in a 24 hour day without food or sleep. And of course write articles.

They also tell us that any dim bulb can write. I've read a few articles and I think that statement may be somewhat false. Ok, we know we can write because all of the kids in your daughters 3rd class think you write "neat" poems.

Now all we have to do is pick a topic that is intersesting, informative, is less than 1 ba-zillion words, and will make people want to come back and read more of your articles. Hopefully they will become subscribers to your publication.

Oh yeah, they have to be good enough to be able to submit them to other ezines and make the public think you are the second coming of Mark Twain.

We all know that there are 1000's of articles out there right now that deal with a variety of subjects ranging from trimming your dogs nails to starting your own Zen Budda cult.

When you are choosing a topic to attract more subscribers to your ezine or newsletter, pick one that will keep them awake and alert. You don't want them getting half way through the article and then hitting the old "delete" key.

Keep it short so you can hold the readers attention, and tell them something they didn't know about , before they read your Pulitzer Prize winning piece.

People want to be informed when reading anything! They also want to be entertained. So you see what you write about isn't as important as how you write it, and present it to your readers.

The proof in that statement is in what you just read. I wrote an article about absolutely nothing just now, and I got you to stay with me until the end.

So now this is the end. Please go subscribe to my newsletter.

An Appeal To The Bloggers!

Blogging is smart an art. Blog sites are the nicest portals which do aid people to unfurl their inundating mind streams, in umpteen aspects and share their ideas and experiences. It satiates several yearning hearts by being a platform for unleashing the artistic potencies from within, in writing reviews, articles, poems, stories, etc.

Personally, I've been craving for such a thing for a substantially long period, until my student and above that my friend, Mr. K. Rakesh, kraki@rediffmail.com, to whom I am grateful, came to my rescue by acquainting me with one blog site. (Visit - http://srinispree.blogspot.com) There is ample scope for registering our stuff, which might be of mammoth use to many others. To publish and later tweak it to the anticipated levels of perfection and subsequently seeing the transition for ourselves is an ethereal experience! I hope many of you know this better than me.

My humble plea is only this - please don't use blogs for perverted purposes or illegal intentions. There are lot more areas for such things. Spare blogs!

Certainly blogs are also for fun and frolic, but within the bounds of acceptability.

May it be a perpetual source of inspiration, nurturing sensational writings that vibrantly serve humanity, yielding reciprocal harmony and international integrity in a broader sense, in near future. In the present context... at least self-improvement.

12 Top Tips For Up And Coming Article Writers

1. Make your articles available on your site.

You'll have an easy way to get more sales by showing your visitors that your are an expert on the topic your visitors are interested in.

2. Use lots of white space. Keep your sentences and paragraphs short and to the point.

3. Write for your target audience.

You'll have a better chance of attracting people to your site that are interested in purchasing your products.

4. Use numbered lists.

Your numbered lists will help you to effectively share your tips with your readers while making your article easy to read.

Use your numbered lists to share points on your article's topic, list your directions when writing a how to article, or to deliver the content of your article if you wanted to write a list article.

You can also use numbered lists to share resources related to what you talk about in your article along with your descriptions of those resources.

5. Use the active voice.

With the active voice the subject does the action while with the passive voice the subject receives the action expressed by the verb.

For instance:

Active voice: The dog bit the mailman. Passive voice: The mailman was bitten by the dog.

Use the active voice to keep your sentences from being awkward or confusing and to liven up your article.

6. Make your writing more personal by using the word "you" a lot within your article.

A simple way to accomplish this is to write your article to one person.

You'll naturally use the word "you" a lot within your article, and your readers will feel like you're talking directly to them.

7. Don't be afraid to share your personality with your readers.

You could inject a little bit of humor into your article, or share an opinion, story or anecdote that relates to the topic of your article.

8. Offer a subscription to your e-zine or a freebie in your resource box.

Writing articles will help you to get your site promoted on relevant sites and e-zines at no cost to you.

Maximize the profit you get from writing your articles by giving your readers a subscription to your e-zine, or a freebie that they'll find valuable enough to go back to again and again.

9. Once you've written your article, wait a couple of days, and then reread your article.

You might be able to add new points that you might have missed before, add more detail to information you covered in your article, or reword parts of your article that are unclear.

10. Use current topics whether online or in the "real world" to get ideas for your articles.

Your articles will be cutting edge and newsworthy, and will have an excellent chance of being published by e-zine publishers and webmasters.

11. Always check and double-check your articles for errors.

Use your spell checker and go over your articles for words you might have omitted, run-on sentences and for faulty punctuation.

Also look for words used incorrectly; for instance, if you used "effect" when you should have used "affect" or if you used "there" when you should have used "their."

12. Submit your articles to article directories, article announcement lists, and to e-zine publishers.

Your submissions, although time consuming if done manually, will help you to successfully get your articles published.

Be sure to submit your articles to my article directory at http://www.netpromarketer.com and to visit http://www.netpromarketer.com/directoriesandlists.html where you'll find a list of article directories and article announcement lists.

For a handy listing of e-zine publishers that want article submissions check out http://www.ezinelocater.com.

Also search other e-zine directories for publishers that want article submissions and submit your articles to e-zines that you are subscribed to that accept article submissions from their subscribers.